Establishing a successful brand is not child’s play. You have to do critical planning and invest a handsome amount of money in various ad campaigns and manage them properly to make your brand gain optimum visibility in the market and become successful.
But, while considering a campaign many wonder whether they will use still images or a video of the product for promotion. Still image ads on Facebook or Instagram are indeed quick and easier to create but nowadays videos have become a popular promotional tool. It is generally said that a picture speaks thousands of words but in this modern era, it is the video that speaks millions of words. So, what is the truth? Are videos better than Images for ads? This blog will help you find out the truth.
Video provides more product information than a still image
One of the prime advantages of videos is that you can provide a lot of information in the ad quickly. Your potential customers can easily absorb that information and make a purchase decision. The effect of audio-visual content evoke certain emotions in people's mind and they feel an instant connection that urges them to buy the product. The best digital marketing company in Kolkata with an effective goal plan can help your brand stand above the rest in the market.
Video ads get more engagement
Video ads get more noticed than still image ads and this fact cannot be denied. People will probably buy a product by watching a video ad rather than seeing a still image ad. The audio-visual effect has a long-lasting impact on people’s minds. Our eyes are more attracted to moving things than still pictures so videos are sure to attract the attention of the viewers any day any time.
Video ad helps in building trust
Videos help to build trust. The videos that explain “how to use a product” are well known for building trust. Your target audience may end up buying the product after watching a how-to-use video rather than seeing a still image of the same product.
Video can help you stand above the rest
No matter in what industry you are in, you are most likely to experience tough competition with other brands who are also eying the same target audience. So, the key thing that your target audience wants to know is what makes you stand above the rest. To climb the steps to success quickly, differentiating yourself from your competitors is key to your success. As I have said earlier video ads take a long time to create, and who knows maybe many of your competitors are ditching the video ads and running still image ads which are easier to create and deploy. This may be your opportunity. But not every video has the potential to attract audiences. The best digital marketing company in Kolkata with perfect digital marketing strategies will help you create high–quality video ads that will help you stand out from your competitors.
In conclusion, we can say that video ads are indeed more effective than still image ads. Video ads are capable of evoking emotions that influence customers to make a purchase instantly after seeing a video ad of a particular brand.
