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YouTube Marketing- Why should you consider it?

If you want your business to climb the steps to success quickly then it should have an effective presence on the social media platforms such as Facebook, Instagram, etc. But do you know that having a “YouTube“ channel can create magic for your brand?  But how?  Let’s find out through this blog.
 
First, let  us have a close look at what does YouTube Marketing actually means
 
YouTube Marketing is the process of utilizing the YouTube Platform for promoting your business through videos and ads.  It is the most visited platform after Facebook with two billion monthly users and an average of 30 million daily users. According to various digital marketing research, a person spends 11 minutes and 24 seconds a day watching YouTube videos on an average.500 hours of content are uploaded on YouTube every minute. And we all know YouTube is all about videos and Videos have gained a lot of popularity nowadays. Audiovisual content has a long-lasting effect on a person’s mind and people love to watch videos rather than read long stories or articles. So, we can say that Videos indeed are compelling and which place is better than YouTube for promoting your business through videos? 

If you have not considered YouTube Marketing for your business yet, then check out these important reasons why you should consider YouTube Marketing to make your business prosperous. 

Huge Audience Base
YouTube has a huge audience base. It is visited by around 30 million visitors per day. You are guaranteed to find potential customers with such heavy traffic, of course as long as you provide them with what they need. The number of small and medium business advertising on Youtube is increasing drastically and to add a cherry on the top YouTube has its own local versions in more than 88 countries and it is available in 76 languages. So, it will be easier for you to connect with your potential customers on YouTube. The top digital marketing company in Kolkata with skillful YouTube Marketing strategies will help you gain optimum visibility, the key ingredient needed to make your business climb the steps to success.

Remarkable Conversion Rates
Videos can speak millions of words. They are a powerful tool for attracting traffic towards your business, Videos evoke emotion more than pictures or any other form of content and people find an instant connection with videos. They will probably buy a product by watching a video rather than reading about it. Videos have the power to increase your conversion rate by a whopping 80% and we all know that YouTube is all about videos. So, just think about it.

YouTube offers multiple Video Types
You can create different types of videos to promote your business online. The most common types of videos are sales videos, explainer videos, presentation videos, social media videos, etc. You can easily reproduce content to different types. Here, are a few tips to keep in mind while creating videos for business purposes

Try to make your video as engaging as pollution. Add a tinge of humor to it
Think about the most common questions you can get from your potential customers regarding your business and answer those questions in your video
Go live whenever possible to connect with potential customers
 
The top digital marketing company in Kolkata with perfect YouTube Marketing strategies can help your business reach the zenith of success quickly.

Second largest Search Engine
 Not only YouTube has a huge audience base but its media library is also massive. It is because over 500 hours of content are uploaded every minute on YouTube. It contains a vast amount of information that you need.
 
YouTube is the second largest search engine in the world after Google. It processes over 3 billion searches a month. So, you must be wondering, will your content get any screen time? The answer will be Yes. You just have to optimize your YouTube Videos.  The top digital marketing company in Kolkata is there to help your business climb the steps to success quickly.

These are the reasons why you should consider YouTube Marketing for your business to make it flourish.